Who owns which wich

Now the flight attendants are asking did I bring any sandwiches. Every day is completely unpredictable. We laugh all day long. We both love creating things. We just seem to work well together.

Jeff is a fixture in the conscious capitalism world and someone who worries about giving back. He seems young and has so much energy. In , a year-old Sinelli had the audacious goal of establishing a national customized sandwich chain with hundreds of franchise units. I wrote about him just months after he opened his Main Street encampment in a vacated Subway — back when Main Street was anything but mainstream. Yet there was something about this live wire from Detroit that made me believe he had the moxie to pull it off.

He'd hit a new-trend home run with Genghis Grill, a Mongolian barbecue chain, that earned him the prestigious Hot Concepts! Award from Nation's Restaurant News in But after growing the pick-your-ingredients, stir-fry-in-a-bowl chain to 11 units in five states, he and his partners, Consilient Restaurants LP, had a falling out that left him licking his financial wounds and searching for his next big thing. Top of his thinking were pizza and sandwiches — two American franchising staples that seem to work out well for both the founders and the franchisees.

We craft each sandwich with care, with a smile and a thank you, to send you on your way re-energized and satisfied. We don't rest on our laurels, but we do celebrate our accomplishments. Here are just a few:. Which Wich becomes the fastest growing restaurant chain in the U. It means that Jeff is involved with making sure that the positive energy of Which Wich is inside every store. About Us. Our Vibes. Our story, like many stories, starts simply enough…with a brown sack lunch….

When asked how he came up with the idea for Which Wich, Jeff Sinelli Founder and Chief Vibe officer suggests it might have been from the Peanuts Lunchtime Cookbook he had in elementary school where he read about sandwiches and brown bagging it.

But ultimately, he credits his mom. The story of Which Wich? Jeff learned the hospitality industry from his father, who owned two sports bars in the Detroit area of Michigan, where Jeff grew up.

The truth is there are a lot of factors that come together to make the Which Wich dream a reality, including great guidance from our top-line leaders: founder and CEO Jeff Sinelli and President Cherry Hearn.

To know more about how our company operates and thrives, it helps to know more about these two people. Afterward, he wanted to tackle another similar industry that was growing incredibly quickly: sandwich shops. Bringing all that he learned from his previous business ventures and a healthy helping of innovation, he set out on creating Which Wich, starting with just a logo and a business card.

In no small thanks to his wife, Courtney, Jeff dug in to build Which Wich from the ground up. He likens the experience to an underdog story because the odds certainly felt against him. There were already so many recognizable sandwich shop brands hoarding the market, so making Which Wich standout was going to be a challenge. The experience taught him that a successful entrepreneur is one who is all-in when it comes to every aspect of their business.